Sunday, August 07, 2011

Who else has been tricked by the McDonald's $4 lunchtime meal deal

I saw the ads on TV so decided to get a $4 lunchtime meal deal yesterday from McDonalds. They show a range and mention a $3 saving so I thought why not. Now as with ads you have to be a bit suspicious. In this case the suspicion was justified. There are a range of meals and the $3 saving if you read the fine print is off their individual prices and not their regular meal deal prices. I certainly didn’t see that on the TV ad and I think that is misleading.

Of the meals listed one meal saved just 20 cents of the regular meal price. The medium sized cheeseburger meal saved about 80 cents and the Angus burger meal saved about the same. Certainly nowhere near the $3 expected.

Had I know this in advance I’d have given the lunchtime meal deal a miss and picked up a KFC meal for $5.95 and saved some money. There are some good deals around for lunchtime meals and I don’t consider the McDonald’s offer particularly good. Comparing the offer to individual prices to make the offer seem better I don’t think is a particularly good way for them to promote their products. Certainly disappoints me and makes me think twice about trusting their promotions.

Kelvin Eldridge

1 comment:

  1. I've noticed on the lunchtime value meals McDonald's now displays both the normal meal price and the total of the individual prices.

    To me this is more informative and appropriate and McDonald's should be commended.

    Kelvin Eldridge


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