Wednesday, December 26, 2012

NuTrendMedia appears to be blog spamming for Computer Repairs In Melbourne site.

Blog spamming is a technique businesses should avoid using to promote their business. Today I had the following comment left on my blog by Nutrendmedia.

"If your computer is malfunctioning, you need to take care in having it repaired.

computer repairs melbourne"

The line "computer repairs melbourne" was a link to a site set up by NuTrendMedia. Checking the logs showed NuTrendMedia are using a service in the Philippines to write blog spam into others' blogs to promote their site.

The problem with this approach is if you are a legitimate business using suspect promotional techniques, it reflects on you and your ethics.

Every week I see a number of Australian companies paying good money and damaging their business reputation by using web  companies who are using suspect promotional techniques. In business it takes a considerable amount of time and effort to build up trust. A single poor decision such as using a blog spammer to promote your business could undo years of hard work. Don't take the chance.

When using a web designer or SEO company make sure you understand exactly how they are going to promote your business and make sure they don't resort to blog spamming or other undesirable techniques a reasonable business person would consider unethical. In the end it is your business reputation you stand to lose.

Kelvin Eldridge

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