Thursday, September 26, 2013

How do Target Ticket USA prices compare with how much Australians are paying for renting online movies.

I noticed Target in the States has released a new service to sell and rent movies and TV shows. I decided to check out the pricing.

A new release movie from Quickflix or Apple iTunes typically costs around $5.99. If I select one new release movie as an example, such as Iron Man 3, the price on Quickflix is $5.99 (which looks like standard definition based on the size), on Apple iTunes the price is $6.99 for HD and $5.99 for SD. The price on Target Ticket is $5.99 for HD and $4.99 for SD. Tax in the States is usually not included in the price so I would assume tax needs to be added.

Allowing 10% for tax and adjusting for the current exchange rates would make the $4.99 SD price from Target Ticket equivalent to around $5.86 in Australian dollars. Given there is a charge when exchanging currencies it may actually be more expensive to use an overseas such Target Ticket if it was possible. Services like Target Ticket will normally be geo-blocked.

I did expect the Australian price to be greater, but this example shows we're currently close to parity. One advantage Target Ticket does have is they do offer lower prices on older movies and I can't find that with Apple iTunes.

Kelvin Eldridge
Online Connections
Call 0415 910 703 for computer support.
Servicing Templestowe, Doncaster, Eltham and the surrounding area.

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