Keyword Tool, Google Keyword Tool

I am often asked by small businesses wishing to advertise on JustLocal, how they can improve their presence on the internet with respect to being found when people perform searches using Google. Obviously the first answer I give is to advertise on JustLocal. That way when they advertise I share some of the energy and presence of JustLocal with them and their business. A number of businesses have been amazed at how quickly JustLocal has generated a presence for them on the internet compared to going it alone.

However the next area that I consider important are the keywords they are using on their site. Whilst you shouldn't solely focus on keywords to the detriment of the message you are putting forth to your customers, a clever amount of editing means you can incorporate the words and terms people are looking for on the internet. When you combine the stronger presence JustLocal provides with the Google search results, you can acheive some excellent results. For example a local pizza business received  hundred visits a month to their page which converted to real sales. This was a better result than most other forms of advertising they'd tried.

If you're putting your business on the internet there is one tool you really need to check out, which is Google's Keyword Tool. This tool enables you to see how many people are searching for a specific word or phrase each month on the internet. The best part is, it is totally free.

Often when we think about our businesses we think about what we provide. But on the internet what is more important is what people are searching for. For example, the term underquoting in terms of real estate, has been getting a lot of press exposure lately. Many people I talk to don't really understand what underquoting/(under quoting) is really all about. You'd think with all the press coverage there'd be a lot of people checking out the term underquoting in Google. The reality is very few people are searching for the term.

The problem in business is often what we see in the media influences how we think and the actions we take. It would be really easy to think with all the media exposure people were interested in underquoting and thus you may slant your site with information on underquoting. Since so few people seem to be interested, at least when searching on the internet, that may be a poor business decision.

The Google Keyword Tool is a great tool and I recommend it to any business who wishes to have a presence on the internet.

It should be noted that Google provides the Keyword Tool so you can research words with the aim of purchasing words for an Adwords campaign. The words you'd select and pay for are how the paid ads get placed at the right and top of Google search results. There is however no need to participate in an Adwords campaign. You can simply use the Google Keyword Tool courtesy of Google as a research tool at no cost.

You can find the Google Keyword Tool at the following address https://adwords.google.com/select/KeywordToolExternal.

- Kelvin Eldridge

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