I found this rather interesting. I popped into Facebook this morning (not a regular user of Facebook) because I wanted to check an old message from last year. At the right I noticed this ad.
I'd been searching for an unbreakable tumbler and I'd previously found the local David Jones in Doncaster stocked this item for $8.95. Wow I thought, $39.80 that's quite a difference, but let's see what it's for. It turned out the $39.80 was for four tumblers, which is $9.95 per tumbler. Delivery is free. Shipping is 3-7 days but the site has no contact details should there be an issue.
The requirement was for one tumbler, or perhaps two if they were difficult to get. Buying online via this ad would have ended up costing more and getting more tumblers than required.
Interestingly all the leg work had been done and the product found at David Jones. The Facebook ad piggy backed on my previous search effort using a technique known as remarketing. That's when ads follow you on the internet and you keep seeing the ads. In this case the ad was for a competitor to David Jones. If you're not aware of the advertising techniques used on the internet, you may end up being "remarketed" to and end up paying more than you need. Make sure if you click on the ads you then do further research.
For those interested, the online search time to find a suitable tumbler was quite a while. Yes I didn't have to leave the comfort of my chair, but it did get frustrating as finding a suitable product online wasn't as easy as expected. A trip to the local shopping centre provided three options quite quickly with prices of $2, $6 and the $8.95 product mentioned.
Kelvin Eldridge
www.JustLocal.com.au
The requirement was for one tumbler, or perhaps two if they were difficult to get. Buying online via this ad would have ended up costing more and getting more tumblers than required.
Interestingly all the leg work had been done and the product found at David Jones. The Facebook ad piggy backed on my previous search effort using a technique known as remarketing. That's when ads follow you on the internet and you keep seeing the ads. In this case the ad was for a competitor to David Jones. If you're not aware of the advertising techniques used on the internet, you may end up being "remarketed" to and end up paying more than you need. Make sure if you click on the ads you then do further research.
For those interested, the online search time to find a suitable tumbler was quite a while. Yes I didn't have to leave the comfort of my chair, but it did get frustrating as finding a suitable product online wasn't as easy as expected. A trip to the local shopping centre provided three options quite quickly with prices of $2, $6 and the $8.95 product mentioned.
Kelvin Eldridge
www.JustLocal.com.au
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