Finding the cheapest petrol station in Melbourne can be a bit tricky. The websites don't exactly scream, here's the cheapest petrol price in Melbourne today. One lets you know the cheapest price, but then somehow you have to work out where it could be. With a bit of online detective work I found the cheapest petrol price in Melbourne today and I thought the result was very interesting.
Today the cheapest price as I write this blog is currently 103.7 at Costco in Moorabbin. What is interesting is the next best price appears to be at the Caltex/Woolworths in Braeside at 107.7.
I couldn't help think why is that?
My thought is Costco is a membership based retailer so only members can take advantage of the petrol price. However, Braeside is right next door to Moorabbin, so perhaps Caltex/Woolworths don't want to lose business to Costco. If you take the 107.7 offered by Caltex/Woolworths and then throw in a shopping discount of 4 cents per litre, Caltex/Woolworths have matched Costco and largely neutralised the competitive threat to their business.
If you're passing through the Braeside area today it may be useful to keep in mind this current anomaly where the petrol price is around 20 cents a litre cheaper than the average around Melbourne.
For those who have been following my work/interests, you'll know I'm now raising an alert when petrol prices around Melbourne take a swift hike. This helps my family and friends. I make this information public via Facebook, Twitter and my blog. I provide a link for where I spotted the price increase once I've confirmed the market is now trending up. I've written a web app located at www.PetrolPricesMelbourne.com.au which I use to let others know. You're welcome to use the web app to let your family and friends know as well.
Kelvin Eldridge
www.JustLocal.com.au
Update: 11:57pm
The Caltex/Woolworths price has now increased to 119.9. Whilst I can't confirm the Costco price, I'd guess then it may have also increased.
Today the cheapest price as I write this blog is currently 103.7 at Costco in Moorabbin. What is interesting is the next best price appears to be at the Caltex/Woolworths in Braeside at 107.7.
I couldn't help think why is that?
My thought is Costco is a membership based retailer so only members can take advantage of the petrol price. However, Braeside is right next door to Moorabbin, so perhaps Caltex/Woolworths don't want to lose business to Costco. If you take the 107.7 offered by Caltex/Woolworths and then throw in a shopping discount of 4 cents per litre, Caltex/Woolworths have matched Costco and largely neutralised the competitive threat to their business.
If you're passing through the Braeside area today it may be useful to keep in mind this current anomaly where the petrol price is around 20 cents a litre cheaper than the average around Melbourne.
For those who have been following my work/interests, you'll know I'm now raising an alert when petrol prices around Melbourne take a swift hike. This helps my family and friends. I make this information public via Facebook, Twitter and my blog. I provide a link for where I spotted the price increase once I've confirmed the market is now trending up. I've written a web app located at www.PetrolPricesMelbourne.com.au which I use to let others know. You're welcome to use the web app to let your family and friends know as well.
Kelvin Eldridge
www.JustLocal.com.au
Update: 11:57pm
The Caltex/Woolworths price has now increased to 119.9. Whilst I can't confirm the Costco price, I'd guess then it may have also increased.
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