Apple have announced their new Apple iPhone SE so I felt now was a good time to check out the pricing. In particular, I wanted to see how the price for Australians compared with the American price.
To do the comparison I use the following approach. I take the American price, convert the price from USD to AUD using Google and add 6% for exchange rate costs. I then add 10% for GST.
The iPhone SE starts at $399USD. Using the above approach means the price should end up around $612. A good rounded number for the iPhone SE would then be $599. Instead in Australia the iPhone SE starts at $679. I've not seen such a large price difference from Apple for some time that I can recall.
If we compare this to the new iPad Pro 9.7 this reinforces that Apple have hit Australians harder with the iPhone SE price. The iPad Pro 9.7 starts at $599. Using the above approach we end up with a price of $918. Round this down to $899 which is a good round number. That's the price Apple are actually selling the iPad Pro 9.7.
Apple's Australian price for the iPhone SE is certainly priced higher than it should be. This is disappointing as Apple have been very good lately with their Australian prices. Hopefully this isn't a sign of future pricing for Australian Apple users.
Kelvin Eldridge
www.OnlineConnections.com.au
Call 0415 910 703 for IT support.
Servicing Doncaster, Templestowe, Eltham area.
To do the comparison I use the following approach. I take the American price, convert the price from USD to AUD using Google and add 6% for exchange rate costs. I then add 10% for GST.
The iPhone SE starts at $399USD. Using the above approach means the price should end up around $612. A good rounded number for the iPhone SE would then be $599. Instead in Australia the iPhone SE starts at $679. I've not seen such a large price difference from Apple for some time that I can recall.
If we compare this to the new iPad Pro 9.7 this reinforces that Apple have hit Australians harder with the iPhone SE price. The iPad Pro 9.7 starts at $599. Using the above approach we end up with a price of $918. Round this down to $899 which is a good round number. That's the price Apple are actually selling the iPad Pro 9.7.
Apple's Australian price for the iPhone SE is certainly priced higher than it should be. This is disappointing as Apple have been very good lately with their Australian prices. Hopefully this isn't a sign of future pricing for Australian Apple users.
Kelvin Eldridge
www.OnlineConnections.com.au
Call 0415 910 703 for IT support.
Servicing Doncaster, Templestowe, Eltham area.
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