I recently placed an order on eBay and my eye caught an advertisement with the wording "Your eBay purchase comes with five chance to win $5,000". The poor grammar made me wonder if this is some type of scam so I ignored it.
Now I notice ads to the top and right in eBay quite often. These look like Google ads and on checking they use Google's advertising service. I decided to follow through one of the links as it really did feel like a scam.
When I followed the link it became apparent the link is to get people to sign up for the eBay newsletter. I couldn't help think if my eBay order came with a chance to win something that surely they have my details and they could simply use that information. Having ads to get me to sign up for the newsletter disappoints me, but in the end that's eBay's choice and part of their marketing strategy.
What looks like a potential scam is simply marketing by eBay.
Kelvin Eldridge
When I went back to check eBay using a link in the email for a purchase I then noticed the following ad.
When I followed the link it became apparent the link is to get people to sign up for the eBay newsletter. I couldn't help think if my eBay order came with a chance to win something that surely they have my details and they could simply use that information. Having ads to get me to sign up for the newsletter disappoints me, but in the end that's eBay's choice and part of their marketing strategy.
What looks like a potential scam is simply marketing by eBay.
Kelvin Eldridge
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