Times are a changing. At one stage when you wanted to advertise your business you'd think about the Yellow Pages. For some it may still be the case. For me however every time I receive the Yellow or White pages I simply toss it in the recycle bin. I really don't want to receive either the Yellow or White pages and notice many people feel the same way.
The good thing is Sensis now provide a site so you ask them not to deliver the directories to your home or business. I guess they figure the savings on printing is worth it. For businesses advertising they won't notice any difference because people like me don't keep a copy anyway, so those businesses advertising know Sensis directories are more likely to be in the hands of consumers who want them.
If you're no longer interested in receiving the Sensis directories you receive, visit the following site.
https://www.directoryselect.com.au/ds/
Cancellation is for a period of three years and I believe you'll receive a reminder. I just hope Sensis don't use this as a way of building a mailing list and pestering us using email instead of the printed directory that never gets used. Tossing a directory once a year can be easier than trying to get people to stop sending your emails. You never know who Sensis is going to provide your details to. It is up to you to decide whether tossing the unwanted directory is better or worse than the potential risk of unwanted emails. I'll risk it in the hope it saves a few trees.
To be fair, Sensis is a large organisation and they state the email won't be used for other purposes except for confirmation and notification. I believe we can take them at their word.
TIP: For the cancellation service I used Gmail. The activation email ended up in the spam folder and was not seen for a while. Normally I use OzEfilter which is for me a better way to get rid of spam without having emails go astray into a spam folder when you don't think they should.
Kelvin Eldridge
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