Have you noticed how Apple quietly puts up the prices of their products with each new release?

The Apple iPad Air 2 products were announced last night. Now I've been noticing a pattern with Apple I decided to check with this release.

The pattern

With each release of Apple products I seem to notice that entry level model price increases and the bottom level model is dropped off for a more expensive model. Thus Apple are increasing the price people need to pay to purchase both the new products and their oldest lowest cost model. This doesn't always happen but it seems to happen more often than not.

Let's see what happened with this release.

NOW

New entry models
iPad Air 2 Wi-Fi 16GB - $619
iPad Air 2 Wi-Fi + Cellular 16GB - $779

Old bottom of the range models now for sale.
iPad Air Wi-Fi 16GB - $499
iPad Air Wi-Fi + Cellular 16GB - $659

WAS

iPad Air Wi-Fi 16GB - $598
iPad Air Wi-Fi + Cellular 16GB - $749

Old bottom of the range models being sold

iPad with Retina display Wi-Fi 16GB - $449

iPad with Retina display Wi-Fi + Cellular 16GB - $598

From the new iPad Air 2 range and the range of the oldest model kept the same pattern has emerged this time as well. That is to buy an new iPad the price has increased and to buy the oldest model in the range the price has also increased. 

Keep in mind we're only talking about price and not functionality. One could easily argue, but yes, people are now getting more for their dollar and that is true. But the old model is older technology (still good technology) and the new model appears to go up in price. The new model doesn't come out at the same price point or a lower price point, but appears to come up each time at a higher price point. To me that's an interesting observation.

Kelvin Eldridge

www.OnlineConnections.com.au

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