This isn't malware, but we do wonder if malware writers will produce malware that displays the same screen. That would be a concern. This screen isn't expected and the approach hasn't been done by Microsoft before to my knowledge.
The Get Windows 10 screen enables people to put in their email address so they'll get notified of Windows 10 when it arrives and it will be downloaded ready for installing. It will be a large download of over 3GB so make sure you have appropriate data allowance. This may not be suitable for this using mobile data.
I'm not exactly sure why anyone would want to register for the Windows 10 upgrade. Windows 10 upgrade will be free for Window 7 SP1 and 8.1 users (legitimate licences) for 12 months when Windows 10 is released. I'm sure we'll all see the advertising when that happens.
The only reason I can see that Microsoft would install such software is to create awareness, so in a way Microsoft is installing adware on users' machines. Some people won't be happy, but others will appreciate the functionality.
When Windows 10 arrives I'd suggest people wait until their IT support people have installed and tested Windows 10. This will enable IT support people to better support issues that may become immediately obvious, as often occurs with new software.
There will be a huge push by Microsoft to get people to upgrade to Windows 10 and hence the reason the release will be free for 12 months. Whilst people may feel inclined to resist, it does remind me of the Borg in Star Trek. Resistance is often futile;-) If Microsoft succeeds they'll most likely reduce the user base of earlier versions of Windows so they can move forward and support the version of Windows they wish to support.
Kelvin Eldridge
www.OnlineConnections.com.au
Call 0415 910 703 for IT support.
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