Last March you may remember I reviewed the pricing of the Apple iPhone 5SE to compare Australian pricing to USA pricing. The result was not good.
http://justlocal.blogspot.com.au/2016/03/apple-iphone-6se-over-priced-for.html
I decided with the new Apple iPhone 7 and Apple iPhone 7 Plus, I'd perform a similar review. Basically we take the US dollar price, convert to Australian dollar, add 6% for exchange rate costs and then add 10% for GST. So how do the prices compare.
Apple iPhone 7 32GB
USD price $679
Converted price in AUD $1,050.
Apple's price in AUD $1,079.
Apple iPhone 7 Plus 32GB
USD price $769
Converted price in AUD $1,189
Apple's price in AUD $1,269
http://justlocal.blogspot.com.au/2016/03/apple-iphone-6se-over-priced-for.html
I decided with the new Apple iPhone 7 and Apple iPhone 7 Plus, I'd perform a similar review. Basically we take the US dollar price, convert to Australian dollar, add 6% for exchange rate costs and then add 10% for GST. So how do the prices compare.
Apple iPhone 7 32GB
USD price $679
Converted price in AUD $1,050.
Apple's price in AUD $1,079.
USD price $769
Converted price in AUD $1,189
Apple's price in AUD $1,269
At this stage the prices for the full range of the new iPhone 7 and iPhone 7 Plus are not currently listed on the Apple USA site, so it is not possible to perform the calculation for the entire range.
We can see that whilst the based iPhone 7 converts to Australian dollars very well, the iPhone 7 Plus is marked up around 7% greater than the USA price, which isn't good.
In terms of value for money, it may be wise to perform the above calculation. It may be the higher priced models means a greater mark-up for Australians and less value for money. Ultimately however it boils down to the price you're prepared to pay.
Kelvin Eldridge
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