Tuesday, November 29, 2016

Blogger stats can be woefully inaccurate.

There are times that I live in my stats pages but when it comes to Blogger I really do feel like I'm fooling myself.

This blog according to the stats page gets a lot pages views and thus traffic. At one time this pleased me seeing the numbers increase, but now the numbers simply have very little meaning. The page views shown by Blogger stats for this blog are about 30 times the actual number of real page views by real visitors. Yes that's a staggering 30 times the page views by real people.

I have three other ways to measure the traffic to this blog and the other methods largely correspond.

Why the huge difference?

From what I've read the difference is the way in which Blogger records what is a page view. Blogger records not just real people viewing pages, but also records the automated processes (bots) as views. As the blog becomes more popular the more it appears to get scanned by bots and thus the more the stats have little to no meaning.

Are all Blogger blogs' statistics as bad?

Some aren't as quite as bad as 30 times, but another one we have is about 8 and another around 2. What is interesting is the one with page views being around twice that shown by Google Analytics, is quite specific to Australia. There may be some correlation between geographically specific content versus content not tied to a location. In all cases however the Blogger stats can be quite misleading.

How do you fix this problem?

If you want meaningful stats from a Blogger blog, the easiest way is to add Google Analytics to your blog's template.

Now you might not be as happy with the page views you're actually getting, but isn't better in the end to base your decisions on real information.

Kelvin Eldridge
www.JustLocal.com.au
www.OnlineConnections.com.au

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