Monday, August 15, 2011

Flakey Jake's Doncaster East

We ordered fish and chips from Flakey Jake’s tonight and as usual the food was quite good. One of the things I find missing from local businesses is the ability to access their menu online. A while ago I sponsored a couple of sites for local businesses (as an example to measure the interest by locals looking for their site or service. The response has been very positive and it shows there is good interest by locals.

Unfortunately locals don’t let the businesses know how handy having access to an online menu is, so they don’t see it as a good investment. The problem for the businesses is it becomes easier for consumers to buy from large businesses because they have their menus available online.

All it takes is to keep one customer happy and a low cost web site can pay for itself. An online menu can be up-to-date whereas a printed menu often has old prices. I’ve seen a number of customers complain about unexpected pricing and that’s not good for business.

My measurements show the amount of traffic a local business receives would easily pay for a site, particularly sites such as the sites I’ve built for the local businesses. On the other hand losing a customer because it is easier to buy elsewhere costs the business valuable income.

I would have liked to have been able to check Flakey Jake’s menu online, place the order from home and then pick the order up saving 10-15 minutes waiting time. If others feel the same way please let the owners know.

Kelvin Eldridge

PS. If you have a local business and would like a low cost presence on the internet, please feel free to contact me. Not only am I able to produce a low cost site but each time have achieved a great presence in Google for the business.

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