Sunday, August 28, 2011

Is blog spam a legitimate marketing technique?

Today I received blog spam from Toronto First Class Limo, Limos Rental Toronto, King’s Pastry, Homes and Castles (Century 21) and Airport Auto Rental. These sites appear to maintained by Asian Web Media a division of GloXtar Inc.

Blog spam is where other companies submit comments with the intent of having their site appear in other company’s blogs. In the past links would appear in the text but now companies have their site included as the author.

I consider this inappropriate and not a way to endure your business to others. I’d even be certain these businesses have not bothered to find out the marketing techniques of those whose web marketing services they retain. In addition the registrars in control of these domains appear disinterested in the activities of those registering domains, whereas if these businesses are legitimate, a single warning would likely result in the companies ceasing their blog spamming.

We can see ISPs in Australia do not wish to take responsibility for those who use their services fighting tooth and nail so those who breach copyright aren’t their responsibility, but in the end if ISPs and registrars actively discouraged law breakers, the internet would be a better place for everyone.

If you have a blog don’t automatically release comments. Manually approve each comment and help keep blog spam from reaching the public. It takes some work but if others don’t take responsibility then it is up to you.

Kelvin Eldridge
Need help with a blog. Contact Online Connections.


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