Monday, August 15, 2011

Google to acquire Motorola

Tonight I read that Google is to acquire Motorola.

Google to Acquire Motorola Mobility ... Read More

I find this to be interesting news and I’d be guessing, but I suspect it might have a very interesting effect on Samsung and LG. Up until now Motorola was just another Android player and now it is “THE” Android player. If you were Samsung or LG what would you be doing. Wouldn’t you want to hedge your bets. If they do the only card left to be put on the table is Microsoft’s operating system.

Samsung and LG need some form of leverage to keep the playing field level and running a dual Android/Microsoft strategy might give them that leverage, or at least give them a backup plan. Personally I think a Samsung device with a Microsoft tablet operating system (Windows 8) would be interesting to review.

If you’re considering an Android device will Google’s acquisition enter into your thoughts. Perhaps, but then again, perhaps not. I expect mobile phones and tablets to largely have a life expectancy of around two years. You could buy what you want today and as long as you don’t over invest, you’ll still end up getting two years of use out of your device.

This has certainly changed the goal posts as they say, and it will be interesting to look back in two years to see what the players are up to.

- Kelvin Eldridge

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