Sometimes you just have to suck it up and do what is necessary in business. When I designed JustLocal I incorporated my desire to give as I go as part of the design of JustLocal to help the community. I don't like the businesses that grow and take over the world and then as the owners reach retirement they decide to give back. The accumulation of wealth from so many to give back at the end simply doesn't feel right to me. It does work, but still it doesn't feel right.
So I decided to work out how much time and space I could give for free community use and felt 5% would help and at the same time not hurt too much. Unfortunately my idealism has meant far more time than I could afford has been put into helping promote others. Nothing is expected in return. Only once has a charity done something to surprise me and provided a link back to the site.
To succeed with JustLocal I need to focus on where I believe I can make the most difference and that is assisting small businesses. It's a tough life in small business and we all appreciate a hand.
So as much as it really makes me cringe, I believe it is best for my long term of helping the community to remove the free advertising and focus on my niche which is to assist small business. Often businesses working from home that can't be found by locals. Businesses that don't have the funds to be seen.
When the time is right the free for community use will return. It's simply not the right time, right now.
Kelvin Eldridge
www.JustLocal.cocal.com.au
Helping locals find and use the services of local businesses.
So I decided to work out how much time and space I could give for free community use and felt 5% would help and at the same time not hurt too much. Unfortunately my idealism has meant far more time than I could afford has been put into helping promote others. Nothing is expected in return. Only once has a charity done something to surprise me and provided a link back to the site.
To succeed with JustLocal I need to focus on where I believe I can make the most difference and that is assisting small businesses. It's a tough life in small business and we all appreciate a hand.
So as much as it really makes me cringe, I believe it is best for my long term of helping the community to remove the free advertising and focus on my niche which is to assist small business. Often businesses working from home that can't be found by locals. Businesses that don't have the funds to be seen.
When the time is right the free for community use will return. It's simply not the right time, right now.
Kelvin Eldridge
www.JustLocal.cocal.com.au
Helping locals find and use the services of local businesses.
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