The Premier's Active April is marketed around people getting out and getting fit. Almost a feel good campaign for the community. Last year we joined the local Aquarena and took advantage of the free offers. Ten free sessions including full use of the pool, spa and classes.
This year the offer from Aquarena wasn't as generous. What is also different is the follow-up marketing. Two phones calls and a text message and April isn't over.
This year it feels more like The Premier's Active April upsell. Gone is the feeling the promotion is good for the community, but more like a corporate marketing strategy to get people to use the facilities so they can be marketed to.
I haven't activated the membership this year and next year I'll probably just give it a miss.
I'm always reminded when things like this happen that government is just a business, just like every other business.
Kelvin
This year the offer from Aquarena wasn't as generous. What is also different is the follow-up marketing. Two phones calls and a text message and April isn't over.
This year it feels more like The Premier's Active April upsell. Gone is the feeling the promotion is good for the community, but more like a corporate marketing strategy to get people to use the facilities so they can be marketed to.
I haven't activated the membership this year and next year I'll probably just give it a miss.
I'm always reminded when things like this happen that government is just a business, just like every other business.
Kelvin
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