I don’t know of any other medical centre in the area which bulk bills. The others that used to bulk bill in the area have since ceased to bulk bill everyone and now just bulk bill only certain patients.
Kelvin Eldridge
www.JustLocal.com.au
The other day I was checking the statistics for a page on my site. I’m able to see what people searched for in Google and thus why they came to my site. I find this to be useful information. But lately I’ve noticed for the keyword a value of “(not provided)” started to appear, and more recently, on some pages this had become a considerable portion of the traffic.
I decided to investigate. Initially I didn’t know what may be causing the keywords used from not being provided. A bit of research indicated That recently Google decided to stop passing on keywords for searches on their overseas sites and more recently that was implement in Australia.
Knowing how and why people get to your site is quite important information and can assist you to make better decisions and where to direct your efforts. But if Google hides this information in effect, all you really know is they came from Google but you don’t know why.
Now what started to concern me even more, if what I read is correct, is the keyword is not provided if people are logged onto a Google service. The concern here for me, is Google is now able to identify and log an individual’s activity on the internet without them being really aware and I’m inadvertently assisting Google by using their services.
For example, most people will accept that if they perform a search that Google knows about the search. What may not cross their mind is, if they are logged onto a Google service, the searches can be associated and tracked to them. From what I see people don’t even realise they’re logged on to a Google service when they’re searching because they don’t make the connection with Google’s internet search and Google’s other services. I’d even suggest many people forget they are logged on. For example, many people use Gmail. They log on and then don’t log off so that when they open the Gmail site there are their emails ready for them to read. People at work are using the internet all day for work and during the day flip over to check their email.
In addition people are using other services such as YouTube and again remain logged on. Google have a range of services including their Android mobile phones, all potentially logging the activities of an individual without them realising it.
Even when you’re not thinking you’re using a Google service you may be. When you visit a site with advertising is that advertising provided by Google (as it is in many cases), are you being tracked. I’d guess you are. When you view a YouTube video, a Picassa photo, a page that has Google’s services embedded such as their analytics, are you being tracked? I’ve done searches on Google early in the day to visit a site later in the day, and found Google has remember what I searched for at the start of the day and provided ads later in the day based on the search I entered.
I was at a customer’s the other day and signed them up for hosting. When they went to a site with Google advertising that wasn’t related to hosting, there was a hosting ad in the middle of the page. Both the customer and myself was quite shocked to see the obvious tracking occurring, but had I not been there the customer would not have realised, as most people won’t realise.
The page that I originally noticed this keyword “not provided” message has today received 3,407 unique visitors. Of those 91.73% came from Australia and 12.24% produced keyword “not provided”, which from what I gather means they were logged onto a Google service at the time. In other words, 382 Australians were being individually tracked, or over a year that would be 4,000-5,000 people. That’s just from my site. What about the millions of other Australian sites.
Most of us don’t yet understand what is being done with our data or how it can, or even is affecting us. I don’t even know. As an example however, a while ago I searched for travel insurance and the usual ads appeared at the top of the page promoting super discounts and special offers. I decided to check them out. Most were around $700 or more for what I wanted. I then went and got a quote from the company I’ve previously used (I researched a number of companies a while ago) and ended up with insurance for around $450.
If Google knows what you’re doing and interested in, advertisers can use that to their advantage and present you with what looks like good offers, but in fact you end up paying more. The power of tracking you gives away your bargaining position. You’ve told the company already what you are interested in and since they know they have an interested buyer, you’ve lost your negotiating position and can easily pay more than you should or could. When you look at an advertisement in a newspaper they don’t know who you are and generally have to offer a much better proposal to you to get your interest.
The concern I have is Google is gathering too much information on us individually and not just as an anonymous pool of user statistics. How that information is used we aren’t fully made aware of. I’ll leave that to people’s creative imagination to come up with how they think their data could be being used both for good, and perhaps to their own disadvantage.
As an example I read about a leading GPS company overseas that uploaded data from people using the GPS unit. The authorities purchased the data and used the data to determine where people would speed and then they were able to book more people who were speeding. The people using the GPS units ended up potentially creating the situation where the fine they received only occurred because of the information they had themselves provided. Their own information from a service they were paying for had been used against them.
Whilst I can’t change the world, a change I will now make across the JustLocal site is to remove the Google Search facility. JustLocal has been designed to make it very easy to find a business in the local area. You don’t need to search. You just need to go to the postcode page and then click on the logo for the business you are interested in. Trying to find a local business in Google is often close to impossible. You’re more likely to get a list of directories than the business itself. JustLocal solves this problem by providing single click access to a local business advertising on JustLocal. In addition we don’t track what people do.
If you’re concerned about being tracked on the internet there are a couple of things you can do.
1. Make sure you log off any online service you are using when you finish. Don’t leave it logged on in the background.
2. Think about using Bing and Yahoo search as well as Google. If you split your searches evenly Google only sees a third of what you are doing.
3. Make sure you don’t have any toolbars from installed in your browser that may be tracking your searches.
4. Think about varying your use of browsers. Keep in mind Chrome is produced by Google and Firefox receives over 80% of their income as a result of searches using Google.
5. Install all three search engines in Internet Explorer. On my Fun With Search page (www.justlocal.com.au/clients/search-fun/) I provide links which enable you to easily install Yahoo, Bind and Google as search engines in Internet Explorer. You can then easily vary which search engine you use.
6. If you have an Android mobile phone or tablet it is very difficult not to use a Gmail account. It is possible. For a while I used the tablet without having any Google account. Only when I need to download an app would I re-enter the account and then delete it again after. You can use an email account that isn’t a Gmail account for your email. You can also log on to web based services from a Smartphone rather than use the built-in apps.
Right now over 90% of Australians search using Google. Giving a single company, no matter which company it is, access to all your online activities I don’t believe is the best idea.
As JustLocal grows and I have the resources available, I hope to remove the Google services I’m currently using and further reduce the ability for Google to track JustLocal users. This blog entry for example uses Google’s blogger. Sorry. I do this for business reasons and will be able to change once JustLocal’s momentum reaches a certain point. I look forward to that day.
Kelvin Eldridge
www.JustLocal.com.au
You could attend a photography class or a photography workshop, but have you thought about a photography tour. Real world photography provides the opportunity to grow your photography skills with the guidance of a professional photographer.
WoWshotz now provides photography tours in Melbourne by day, Melbourne CBD by night, the Dandenong Ranges and some of Victoria’s most scenic destinations.
You can find WoWshotz on the Doncaster East JustLocal 3109 page.
Kelvin Eldridge
www.JustLocal.com.au
You could attend a photography class or a photography workshop, but have you thought about a photography tour. Real world photography provides the opportunity to grow your photography skills with the guidance of a professional photographer.
WoWshotz now provides photography tours in Melbourne by day, Melbourne CBD by night, the Dandenong Ranges and some of Victoria’s most scenic destinations.
You can find WoWshotz on JustLocal and the Doncaster East JustLocal 3109 page.
Kelvin Eldridge
www.JustLocal.com.au
Welcome to Master Renovators, a business providing quality kitchen and bathroom renovations. You can find Master Renovators on the main page of JustLocal (www.JustLocal.com.au).
Kelvin Eldridge
www.JustLocal.com.au
Cost effective advertising for local businesses
Most people think of Border Collies and Kelpies when they think about sheep herding, but if you check out the Herding Dog Training site and you’ll see other dogs are also suited to herding training. If you feel your dog has a predisposition to herding and want to have an enjoyable day out with your best friend in a fun activity, contact Charlie Brincat and book a training session.
Kelvin Eldridge
www.JustLocal.com.au
My Hotmail account had been hacked alright, but that was only the beginning of my problems.... Read More
When I read the above article on PC Pro it reinforced the message I am trying to pass on to others about using Cloud services, which appears to be largely ignored by consultants and the IT industry.
Most cloud services use an email address to log on to the services. As you use more services from the provider (such as Microsoft or Google) you continue to place more of your information on the internet. The standard approach to security on computers for years has been a username and password combination. Now with cloud services, when you use your email address, you are providing others with the first part of accessing your internet based data. All others now need to access your data and services is a password.
Now IT people will suggest strong passwords, and may even use strong passwords themselves, but I suspect most people will use relatively easy to remember passwords. If you run a business using cloud services for your staff, how are you making sure every one of those users is using a strong password. Chances are you aren’t. If people can change their own password, then in time there will be a lot of weaker passwords being used. With a recent list of published passwords I obtained from the internet, around 15% of users use a subset of just 100 passwords. That means potentially one in six of your users will be using an easy to hack password. You’ve provided the username as a public email address and human nature will do the rest.
When I reviewed Microsoft’s Cloud service (Office 365) I considered that making the email address public (there was no way to change this, in that when the first email is sent the username is known), was a serious limitation and as a result I wouldn’t actively promote Office 365 to clients. I consider the username you use to log on to cloud service, should not be your email address. Google’s service is only marginally better, but in general for me, still not good enough.
Before you start using cloud services to host your important data, think about the increased risk to yourself and your business. When the data is on your computer behind a local area network, it is still at risk. But once your data is on the internet the risk is much greater. Can you easily see if anyone is trying to access your data? The answer is generally no. If someone logs onto your account without your knowledge could you tell? Again the answer is generally no.
The article by Barry Collins is just one story of a cloud based user’s account being hacked. Had his account been hacked and simply been monitored without any spam being sent out, I’d be pretty confident Barry would never have been aware of his account being hacked. To me that is pretty scary. Then if you check how the one email address is now used across multiple services as the username is bad enough, that the one password is also used is a real concern.
I really appreciate that Barry shared his story so others can benefit from his experience. Before you put your important data on the internet you should do a risk analysis. In effect if someone hacks your account they could get access to all your online documents, correspondence you send to and receive from others, your entire contact list and possibly much more. What someone else could then do with that information is simply beyond our imagination and a considerable concern.
I work on the assumption that every online service has probably had a percentage of their users’ accounts hacked. One day that could be my account. The information I have stored online is very limited. I don’t store client information online. I don’t have most of my client’s email addresses or details online. I have a great deal of public content online, but otherwise most of my content is kept offline. There is still a degree of risk because even if my content is offline, I am still connected, but the risk in my opinion is much lower and in life, it is never possible to remove all risk, but it is good to minimise risk where possible.
If you’re considering using online or cloud based services, make sure you inform yourself as to the risks. Start by asking yourself what would happen if all the information you have online was made publicly available to everyone. What exposure would that mean to you? Consider legal risk, risk to your reputation, potential loss of customers, possible inconvenience and costs should your information become public. When you put your information online you increase your risk. Make sure you educate yourself as to what those risks could potentially be and are they offset by the use of the online service.
- Kelvin Eldridge
www.OnlineConnections.com.au
Call 0415 910 703 for help with your computer problems.
No problem too small.
The following MyAnswers solution 2214 is now available:
When I open Microsoft Word 2003 on my Windows 7 computer I am prompted to accept or decline the licence every time. How do I stop this happening?
Click here to obtain the solution.
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Kelvin Eldridge
www.MyAnswers.biz
(An Online Connections service.)
The following MyAnswers solution 2213 is now available:
All the icons on my Windows XP desktop have underlines under them. How do I change this back so I can again double click on the icon?
Click here to obtain the solution.
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Kelvin Eldridge
www.MyAnswers.biz
(An Online Connections service.)
Pizza Templestowe
Looking for reasonably priced, good quality pizza in Templestowe. Panic Pizza is located at The Pines Shopping Centre on Blackburn Road. We’ve found the pizzas at Panic Pizza to be tasty and reasonably price. To make it easier for locals to order pizza from Panic Pizza, I’ve provided their menu online and you can also find their menu on the JustLocal 3106 and JustLocal 3109 postcode page.
Kelvin Eldridge
www.OnlineConnections.com.au
Call 0415 910 703 for computer support
Solar panels are becoming cheaper and it is now possible to get a 12V solar panels for a very reasonable price. If you’d like to purchase solar panels and use 12V around your home to replace electricity provided by an electricity retailer it can now be done, but the question becomes, is it cost effective?
The technique I use is to plug in the purchase cost, wattage, peak hours of sunlight and current retailers electricity pricing into the Energy Cost Calculator which gives me who much I could potentially save per year. Then divide the savings by the original cost and you’ll get the number of years it takes to pay back the cost of the solar panel.
You should keep in mind the solar panel is just one component. You will also need wiring, a battery charging regulator and a battery (plus labour), if you wish to store energy for use when the sun isn’t shining.
There are times when using solar makes sense financially and then there are times when it is hard to justify. Using the Energy Cost Calculator is a good approach to helping you make a more informed decision.
Kelvin Eldridge
www.OnlineConnections.com.au
I received an email today which initially, I thought was possibly one of those scam emails we receive all the time. It was a plain text email with the usual links, no real branding, letting me know a delivery was about the arrive. The problem is, it was a legitimate email from Australia Post as a result of a purchase from an online retailer. The retailer uses Australia Post for warehousing and delivery. When people place an order with the online retailer they simply send of an email and Australia Post does the rest.
The problem I see is that as more people buy online we’ll become so used to receiving this type of notification. It only takes scammers a few minutes to create a fake email which looks exactly the same and could easily trick someone. A client of mine once opened such an email because they were expecting a delivery and infected their computer, so real experience shows it is happening.
To me there was no need for this email. I’d received an email at the time of ordering and the email had the link so I could check the progress of the delivery and already knew it was about to arrive. This type of email from Australia Post will only make it easier for people to be tricked an infect their computer or be scammed.
If you receive any unexpected email I suggest you don’t click on a link in the email. Go to the web site and enter in the details you need to, to get the information you want. The link in the email is only a convenience and that convenience is causing thousands of Australians to infect their computer with a resulting expensive repair bill.
Take care with unexpected emails.
Kelvin Eldridge
www.OnlineConnections.com.au
Call 0415 910 703 for computer support.
CVC Studios – Camera Skills Workshop starts April 17th
Find out how to make the most of your digital camera
Learn about the rules of photography and how you can take great photos
Limited to 10 people
Book now to start on April 17
Four Tuesday evenings and a group field trip
Just $295
To register for this course, which is one evening a week over four weeks, phone 9842 0222
The program is designed for people new to photography and for photographers wanting to improve or refresh their knowledge and skills.
Learn how to use all the settings available on your digital camera. Understand when and how to use aperture and shutter settings. Use your camera in manual mode to control exposure and take creative photos.
Find out about the 'Rules of Photography' learn about light, composition and develop practical skills to make the most of the technology at your fingertips.
To reserve your place or for more information please call 9842 0222 now or email des@cvcstudios.com.au
CVC Studios (Des Pitfield Photography) can be found on the JustLocal 3109 postcode page.
Kelvin Eldridge
www.JustLocal.com.au/3109
Chinese food lovers in Templestowe can now find the take-away menu for the Flying Dragon Templestowe restaurant online. The advantage of having access to the take-away menu online is you can place your order before leaving home and generally by the time you arrive your meal be ready saving quite a bit of time.
Kelvin Eldridge
www.JustLocal.com.au/3106
The following MyAnswers solution 2212 is now available:
Microsoft has now made available a boot disk which enables you to boot and scan your computer for malware.
Click here to obtain the solution.
Click here for related solutions.
Kelvin Eldridge
www.MyAnswers.biz
(An Online Connections service.)
Over the years I’ve been amazed that local businesses often don’t have a presence as simple as a one page web site. I suspect the main reason is if they approach a web designer they’ll often be quote hundreds, if not thousands of dollars, when to get started it can cost much less.
To put this in context, all a small business generally requires is one new customer, or keep an existing customer from going elsewhere and their web presence can pay for itself.
Many times when I’ve wanted to buy take away for family or friends, the only menus we can find online are the big companies, yet most of the time we use the smaller local businesses for ourselves. I’ve done some testing over the years and small take-away businesses can get a reasonable amount of business by having their menu online. At worst they don’t lose potential business from good customers when the customers need to see a menu online.
To show local businesses the value of promoting themselves online I’ve now sponsored a number of local business to provide them with an online presence. They are the businesses I use so now they’ll gain my business when I need an online menu.
Flying Dragon Chinese Restaurant, Papa Loui's Pizza and Pasta, Bolton Fish Shop, Panic Pizza Doncaster East, Middle Camberwell Fish and Chips
If you own a small business and would like to have your menu online for your customers, but don’t want to pay a small fortune, then send me an email. The way I set up a small business is I create a one page site with their menu and then help them sign up for hosting and registering their domain, By getting the business to register domain and sign up for hosting they retain total control which is a strategy in business. Most web design businesses tie businesses in so if they want anything done, they have to go back to the designer to get expensive changes done. My approach is to have businesses use me if they want to, but because they have total control over their site, they can easily have someone else, including a family member or friend, look after their site. No lock in means businesses use my services because they want to, not because they have to.
Kelvin Eldridge
www.OnlineConnections.com.au
Helping micro and small businesses with a cost effective online presence.
I noticed a couple of emails pretending to be from Apple today offering $100 credit for $9. I hope that at this stage people realise these aren’t real offers. In the past I’ve noticed scams targeted at Apple users get a large amount of traffic, most likely because Apple users aren’t used to being targeted. With Apple now having a much larger user base, even compared with just a year ago, Apple users are now being more actively targeted.
You should discard any such offers. The rule of thumb is, if it sounds too good to be true then it probably isn’t, applies very much in this case.
Whilst in this case of these emails are poorly formed and writing the dollar value as 9 $AU, is something we’d never use in Australia, good fakes are very easy to create and can easily trick people. One email contained a htm attachment as a form. I’ve not seen any business use such an approach, but only scammers. The other provided a link to a site and it was obvious from checking the link, it was not an Apple site.
The bottom line is trust your gut instinct. If something doesn’t feel quite right don’t click on it. Delete the email. Most people say to me they thought something didn’t feel right just before they infected their computer, but still went ahead. Their gut instinct could have saved them a couple of hundred dollars in support costs cleaning up their computer and also much grief.
If you are in doubt about an email then consider having it checked out by a computer professional if it really interests you. For example I charge clients in intervals of one tenth of an hour and an email can easily be checked in that time to determine it isn’t legit. You could also contact the company sending the offer (not by responding to the email) and if it is legitimate, they’ll let you know. Of course the answer most times will be it isn’t legitimate.
Kelvin Eldridge
www.OnlineConnections.com.au
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BMI/BMR Calculator
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