Monday, September 02, 2013

Gumtree visit statistic leads people to think more people are checking their ad than really are.

I assisted a client to advertise on Gumtree and they had received a few dozen visits to their ad. They were very pleased that people were reading their advertisement on Gumtree. I suggested to the client the number of visits may be being inflated so I decided to do some testing.

A visit on Gumtree it turns out is not necessarily someone viewing your ad. In fact people may not even see you ad, but are still included as visits.

It is very common for advertising businesses to use a technique to inflate the activity for a number of reasons. In the case of Gumtree, what is also included as a visit, is if you ad appears with a list of other ads. Anyone who visits a section of Gumtree where your ad also appears in the list of ads is considered a visit. Most people will not actually open and read your ad and I suspect many will not even notice it.

Gumtree should provide two statistics to assist advertisers. One number for where the ad appears and one number for people actually opening the ad to check out the ad. That way people will have a better idea on how their advertisement is working.

Kelvin Eldridge
Online Connections
Call 0415 910 703 for computer support.
Servicing Templestowe, Doncaster, Eltham and the surrounding area.

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