When using the mobile phone I've clicked on a lot of ads over time. The problem is I've never once wanted to click on the ads on my mobile device. Perhaps you've done it too.
The problem for me it's an annoyance in terms of user experience, but the bigger problem I think is for the advertiser. Clicking on ads can cost them real money and if sites are placing ads where they're more easily accidentally clicked for the site to generate income, the ads probably aren't going to convert for the advertiser. If this article is correct, then up to 50% of ads are being clicked on accidentally and that's a huge cost to businesses for no return.
http://betanews.com/2015/06/27/google-will-eliminate-accidental-mobile-ad-clicks/
I do place ads on my pages for revenue generation, but only text ads which means the links need to be clicked meaning it is more difficult to accidentally click on an ad. Image based ads however mean you can click anywhere in the ad and that makes it much easier to click on an ad accidentally.
When visiting sites such as news sites I often see those ads that that pop up on the mobile taking up the full screen. Quite often I click on the small X in the corner to find I'm now thrown across to a page advertising something I never wanted to visit, which of course means quickly closing the page.
For businesses this is one more thing to think about when buying online ad space. So far I've not found paying for clicks to be worthwhile, but the mileage for others may be vary. I do place ads on my pages for revenue generation, but only text ads, which means the links need to be clicked making it more difficult to accidentally click on an ad. Image based ads however mean you can click anywhere in the ad making to accidentally click.
Kelvin Eldridge
www.JustLocal.com.au
Single click access to local businesses.
The problem for me it's an annoyance in terms of user experience, but the bigger problem I think is for the advertiser. Clicking on ads can cost them real money and if sites are placing ads where they're more easily accidentally clicked for the site to generate income, the ads probably aren't going to convert for the advertiser. If this article is correct, then up to 50% of ads are being clicked on accidentally and that's a huge cost to businesses for no return.
http://betanews.com/2015/06/27/google-will-eliminate-accidental-mobile-ad-clicks/
I do place ads on my pages for revenue generation, but only text ads which means the links need to be clicked meaning it is more difficult to accidentally click on an ad. Image based ads however mean you can click anywhere in the ad and that makes it much easier to click on an ad accidentally.
When visiting sites such as news sites I often see those ads that that pop up on the mobile taking up the full screen. Quite often I click on the small X in the corner to find I'm now thrown across to a page advertising something I never wanted to visit, which of course means quickly closing the page.
For businesses this is one more thing to think about when buying online ad space. So far I've not found paying for clicks to be worthwhile, but the mileage for others may be vary. I do place ads on my pages for revenue generation, but only text ads, which means the links need to be clicked making it more difficult to accidentally click on an ad. Image based ads however mean you can click anywhere in the ad making to accidentally click.
Kelvin Eldridge
www.JustLocal.com.au
Single click access to local businesses.
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