House retailer prices online different from in-store prices

I don't understand why retailers have an online price and an in-store price. The problem is you check online and then go into the store and buy the item, to only later realise it wasn't the price you expected. Once you know however, you can check the price online and the retailer will usually match the online price.

For example, House (www.House.com.au) has the following item online with a 44% discount.

However, if you buy the same item in-store and don't mention the online price, you get a different discount and a higher end price as can be seen in the following receipt. It appears the discount in-store was 25%.

The moral to the story is always check the online price even if you're in the store, before making the purchase. If there's a price difference, ask for a price match and it will end up saving you some money.

Kelvin