Blog spamming is where one business writes a generic comment on the blog of another business for the sole purpose of self promotion. There's no interest in the actual content, just self interest.
What was unusual in this case was the blog spammer (or some automated software) wrote comments on two blogs 44 seconds apart. I've not seen that before. Here you can see a the same IP address was used to visit both blogs.
You can also see another person isn't too happy with the blog spamming.
However Ken in this case is wasting his time. This blogger profile is unlikely to be legitimate and the IP address in the log above shows the comment was left by someone (or a process) based in the Philippines. A total waste of time leaving a comment on their profile. They wouldn't care at all. Totally agree however that blog spamming isn't an honourable practice and as such I wouldn't consider it ethical either.
What companies like TMA Accountants don't realise is just how much they damage their reputation. Don't blog spam. If you do outsource your SEO activities (Search Engine Optimisation) make sure you ask the questions and even ask for a list of sites you business will be listed on. This conduct is totally unprofessional.
If you're getting blog spammed I'd suggest writing a post on your blog to let others know the companies involved. In this case the accounting firm and their supplier, or even perhaps a chain of suppliers are all at fault. Exposing this activity may help stamp out blog spamming. Australian companies should not be participating in blog spam.
Kelvin Eldridge
www.JustLocal.com.au
Ethical, honourable, local advertising.
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