Around nine years ago I organised an SEO consultant to give a talk at a local networking group consisting largely of small home based businesses. The SEO business had a good presence on the internet, so I asked how much time each day do they work on their presence. The answer was hours each day.
Therein lies the problem. Do you have hours to spend on your internet presence?
As soon as the next person or few people put in more time than you do, your presence will most likely go down. Retain the services of an SEO consultant and will they put the same number of hours into your business as they have to get a presence for their business, most likely not as it simply isn't practical. Even if they do put in the same number of hours of effort for your business can you afford the cost and if you stop paying, then what happens?
As part of my testing I've created the site www.SEO-Company-Melbourne.com.au for the keywords SEO Company Melbourne plus a few others. After a month the site is ranking quite well being on the second page of Google's search results, which is very good considering the highly competitive nature and strength of the SEO industry.
But when I check out the businesses listed first you can see they've amassed links back to their sites in the hundreds of thousands. Not tens, or hundreds, but hundreds of thousands. They've also got the advantage that if they do work for a large company they get their branding and links back to their site. Who's giving you links.
JustLocal is a breath of fresh air. Designed to help local businesses to be found by locals and other local businesses. My desire is to get local businesses to help each other and use each others services. That's a very difficult task in a world where we're so focused on our own business survival and local business simply do not use each other. Heck it's probably been over 20 years now since any of the local shopfront businesses used my services in my suburb. It's simply easier to find someone from the other side of town with deep pockets for advertising that gets seen. The same type of business that will eventually put the shopfronts out of business because they don't have deep pockets for advertising, so some other business from the other side of town will also put them out of business. The vicious cycle continues.
JustLocal stops this type of cannibalisation of local business by outsiders with deep pockets for advertising. Only local businesses can advertise on JustLocal. It doesn't matter how big you are, if you're not local, you simply can't advertise on the postcode page.
At last there's a cost-effective advertising service for local businesses where outsiders can't gazump locals. No other form of advertising provides that protection for local business and the local community.
If you're a business and would like to help strengthen the local business community and thus the entire local community, please feel free to contact me and let's get together and make a real difference in the community.
Kelvin Eldridge
www.JustLocal.com.au
Passionate about local. Are you?
Therein lies the problem. Do you have hours to spend on your internet presence?
As soon as the next person or few people put in more time than you do, your presence will most likely go down. Retain the services of an SEO consultant and will they put the same number of hours into your business as they have to get a presence for their business, most likely not as it simply isn't practical. Even if they do put in the same number of hours of effort for your business can you afford the cost and if you stop paying, then what happens?
As part of my testing I've created the site www.SEO-Company-Melbourne.com.au for the keywords SEO Company Melbourne plus a few others. After a month the site is ranking quite well being on the second page of Google's search results, which is very good considering the highly competitive nature and strength of the SEO industry.
But when I check out the businesses listed first you can see they've amassed links back to their sites in the hundreds of thousands. Not tens, or hundreds, but hundreds of thousands. They've also got the advantage that if they do work for a large company they get their branding and links back to their site. Who's giving you links.
JustLocal is a breath of fresh air. Designed to help local businesses to be found by locals and other local businesses. My desire is to get local businesses to help each other and use each others services. That's a very difficult task in a world where we're so focused on our own business survival and local business simply do not use each other. Heck it's probably been over 20 years now since any of the local shopfront businesses used my services in my suburb. It's simply easier to find someone from the other side of town with deep pockets for advertising that gets seen. The same type of business that will eventually put the shopfronts out of business because they don't have deep pockets for advertising, so some other business from the other side of town will also put them out of business. The vicious cycle continues.
JustLocal stops this type of cannibalisation of local business by outsiders with deep pockets for advertising. Only local businesses can advertise on JustLocal. It doesn't matter how big you are, if you're not local, you simply can't advertise on the postcode page.
At last there's a cost-effective advertising service for local businesses where outsiders can't gazump locals. No other form of advertising provides that protection for local business and the local community.
If you're a business and would like to help strengthen the local business community and thus the entire local community, please feel free to contact me and let's get together and make a real difference in the community.
Kelvin Eldridge
www.JustLocal.com.au
Passionate about local. Are you?
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